Hulu Scores Super Bowl Touchdown2 Feb, 2009 By: Erik Gruenwedel
While football fans Feb. 1 saw a thrilling last-second win by the Pittsburg Steelers over the Arizona Cardinals in Super Bowl XLIII, marketers unleashed 69 TV ad spots upon the more than 90 million estimated people who tuned into the NBC telecast.
Among the most noted was a first-time 60-second spot for Hulu.com that featured actor Alec Baldwin describing how the streaming/download site created by NBC Universal and News Corp. is really run by a bunch of aliens whose desire is to turn viewers’ minds to mush and rule the world.
"It's Men In Black meets '30 Rock,' totally awesome," Allen Adamson, managing director of ad agency WPP in New York, told The Wall Street Journal.
Throughout the telecast NBC announced that complete reruns of all the Super Bowl ads could be found on Hulu.