By Erik Gruenwedel | Posted: 19 Feb 2009
Hulu.com is pulling back select TV shows and other programming from third-party sites, including TV.com and Boxee.com, as the market for online repurposed content becomes increasingly cutthroat and territorial.
With increased exposure via a pricey national TV campaign starring Alec Baldwin, the NBC Universal and News Corp. co-founded streaming site cited “contractual rights” with content holders for pulling back “Heroes,” “Family Guy” and “The Simpsons,” among others, from CBS Corp.-owned TV.com.
In an online message to Hulu users, CEO Jason Kilar said the site was respecting the wishes of its content holders.
“Without their content none of what Hulu does would be possible,” Kilar wrote.