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Former Journalist Launches Succesor to Peerflix

26 Jan, 2009 By: Chris Tribbey

Those still mourning the death of Peerflix may have another option now: LendAround.com.

Tim Jackson, a former journalist with The Economist and former columnist for the Financial Times, launched the site in beta form this month. Users create an account, invite people they trust and start lending things out, starting with DVD.

“Every time I return from Africa, I look around and say ‘Wow, we have a lot of stuff,’” said Jackson, who resides in London. “There are 2 billion DVDs sitting on Americans’ shelves. DVDs make sense to share. They’re small in size and shape, and unique in that they’re only used a couple of times.”

The site has a Facebook application and provides preaddressed mailing wrappers with addresses on them for a small fee. Jackson said his site should survive where Peerflix failed, mostly because the service is practically free.

“This isn’t about trading or swapping. It’s about lending,” he said. “People don’t like being billed small amounts for small things.”

He added that his service isn’t meant to compete with retailers selling or renting DVDs, and may actually help fight illegal downloads. “It’s very important to us that people don’t think we’re the new Napster,” he said. “We don’t want to compete with the industry.”

Home Media Magazine readers interested in a trial run with LendAround.com can join starting Feb. 2 by emailing Jackson at HomeMediaMagazine@LendAround.com.

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