EMI, Sony ATV Join MySpace Music25 Sep, 2008 By: Billy Gil
As part of social networking site MySpace.com's Sept. 25 launch of the redone MySpace Music feature, the site announced it will include music from EMI Music, Sony ATV/Music Publishing and independent digital music provider The Orchard. They join previously announced participating labels Sony BMG, Universal Music Group and Warner Music Group.
Features of the relaunch include the new MyMusic personal music management toolset; free ad-supported audio streaming; the ability to create playlists; free discography and content catalogues for SONY BMG, UMG and WMG artists; DRM-free MP3 music e-commerce downloads, through Amazon MP3; and ringtone e-commerce through Jamster. Additionally users can virally add friends’ playlists to their own profiles, import songs from other profiles to their own, and utilize an enhanced search tool to browse and search for music by artist, song title or album title.
The first integrated sponsors of MySpace Music are McDonald’s, Sony Pictures, State Farm and Toyota. Sony Pictures, in promotion of its upcoming comedy Nick & Norah’s Infinite Playlist, hitting theaters Oct. 3, will put skins advertising the film on MySpace Music users’ profile playlists for a week.