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EMA Starts Video Distribution Library

20 Apr, 2009 By: Billy Gil


The Entertainment Merchants Association’s (EMA) digital council has created “The Digital Video Distribution Glossary,” creating standardized definitions for digital video to benefit the digital video supply chain.

The glossary, available at www.entmerch.org/digital_glossary, will be continually updated.
“Internet-based distribution and manufacture-on-demand of home video are becoming more widespread and popular,” said digital council co-chair Mitch Mallon, VP of digital sales and marketing for Image/Egami. “As these delivery channels grew and more players entered the marketplace, we noted a need to make sure we were all talking the same language in order to avoid confusion and the resultant supply chain inefficiencies.”

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