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comScore: Q4 Online Spending Up 11%

7 Feb, 2011 By: Chris Tribbey

Online American retail spending during the fourth quarter of 2010 hit $43.4 billion, up 11% from Q4 2009, according to online tracking service comScore.

It was the fifth consecutive quarter of positive year-over-year growth, the firm reported.

“Holiday season spending was bolstered by an improving sentiment among some consumer segments and by retailers’ discounting and promotions,” said comScore chairman Gian Fulgoni. “The 2010 holiday season saw the first billion-dollar day on record and several more surpassing $900 million to help propel Q4 to record spending levels.

“We anticipate that the progress we’ve seen in the past year as we climbed out of the recession will continue with sustained double-digit growth rates in 2011,” he added.

Computer software, including games, and consumer electronics were the top two categories, comScore estimated.

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