Company Says Subscription Downloads Outperform Pay-Per-View5 Aug, 2009 By: Erik Gruenwedel
Subscriptions for online video downloads generate 20 times the revenue and three to five times the monthly fees of comparable pay-per-download (PPD) business models, according to content aggregator Versaly Entertainment.
The Seattle-based company, which operates video clip site Vmbc.tv, said monthly subs download 25 times more clips than PPD consumers. The same cannot be said for mobile phone consumers who Versaly said could be paying less with an a la carte system.
Versaly said monthly views to Vmbc.tv increased about 60% in the second quarter, compared the same period last year.