By Michael Lee | Posted: 06 Jan 2009
Cinelatino, the leading Spanish-Language premium movie channel in the United States has unveiled a comprehensive on- and off-air rebrand initiative. The new look includes a new logo, a new on-air graphics package and a new broadband Web site to debut in early 2009, Cinelatino.com.
“We are the premium destination movie channel in the United States, with the largest selection of the best, most recent and most popular Spanish-language films,” said Jim McNamara, president of Cinelatino. “We have created a new brand identity that reflects the quality and appeal of our programming.”
As a part of Cinelatino’s new look for 2009, the channel announced license agreements with five of the world’s leading film distributors — Sony, Disney, MGM, Lionsgate and Gussi. Cinelatino now has access to more than 90 major new titles, many of which are premieres of hit movies.