Cable Operator Bright House Enters DVD Biz18 Nov, 2008 By: Erik Gruenwedel
Seeking to expand beyond video-on-demand, Bright House Networks, an Orlando, Fla.-based cable operator with 2.4 million customers, is the latest MSO (multiple cable system operator) to offer subscribers the Road Runner Video Store from Time Warner.
The online service (videostore.rr.com) features new download-to-own movies playable on a PC from $17.99, with classic titles from $9.99 to $13.99. TV programming is available for $1.99 per episode. Movies also can be streamed for $3.99 per title.
Road Runner currently offers more than 3,000 titles from Lionsgate, Metro-Goldwyn-Mayer, Paramount Home Entertainment, 20th Century Fox Home Entertainment, Sony Pictures Home Entertainment, Walt Disney Studios Home Entertainment and Warner Home Video.
Current releases include Iron Man, This Christmas, Get Smart, The Happening, You Don’t Mess With the Zohan, Made of Honor, Star Wars: The Clone Wars, Journey to the Center of the Earth, 88 Minutes, What Happens in Vegas, Sex and the City: The Move, Mongol and Deception.
TV programming includes “Gossip Girl: Season 2,” “Supernatural: Season 4,” “Family Guy: Season 7,” “Smallville: Season 8,” “Bones: Season 4,” “Fringe: Season 1,” “Terminator: The Sarah Connor Chronicles — Season 2,” “The Unit: Season 4,” “It's Always Sunny in Philadelphia: Season 4,” and “Chuck: Season 2.”
Pending features include high-definition programming and “DVD Click & Ship,” whereby customers can order DVDs online and have them delivered directly to the home.
The DVD link is aimed at expanding business opportunities beyond the set-top box and directly competes against similar services offered by Netflix and Blockbuster, according to Kevin Hyman, EVP of cable operations for Bright House.
“As the consumption of video expands into new platforms and devices, we will continue to provide solutions to meet customers’ needs,” Hyman said.