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Blinkx Launches TV Programming Interface

9 Feb, 2011 By: Chris Tribbey

Online video search engine Blinkx has announced a TV application programming interface, or API, for consumer electronics companies, which would bring Blinkx’s index of more than 35 million hours of online video to HDTVs, set-tops and gaming consoles.

“The Blinkx Web API was launched five years ago and today accounts for two-thirds of our global search volume, but mobile and TV are coming on strong,” said Suranga Chandratillake, founder and CEO of Blinkx. “Providing an API for TV brings Blinkx into the living room and enables our partners to tap a flourishing audience as more consumers access Web video from their TVs.

“In addition to search, our technology offers personalization, discovery and recommendation capabilities to integrate Web video into the connected TV experience — functionality that’s critical in the lean back TV experience, when users are less inclined to type out search queries,” Chandratillake added.

The TV API can automatically filter results based on the capabilities of the device, including by supported video formats.

Amino Communications, Belgacom and Miniweb are some of the companies that already have signed on to integrate the TV API into their devices.

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