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Along With New Name, Rovi Unveils New Guide

16 Jul, 2009 By: Chris Tribbey

Macrovision is doing more than changing its name to Rovi Corp.

Unveiled July 16, Rovi’s new TV media guide, nicknamed Liquid, connects consumers to the Internet to offer personalized content, access to social media sites and access to broadband and television content. The guide can be set up to offer editorial reviews, recommendations from family and friends and a search engine using keywords and categories.

The new guide will integrate Blockbuster's OnDemand content, offer direct access to Slacker Radio and YouTube XL, which is designed for YouTube videos on large TV displays, and will be compatible with the Roxio CinemaNow movie service.

“We see today’s announcement of the Liquid guide as the next step in delivering on our new vision and mission to power the discovery and enjoyment of digital content,” said Fred Amoroso, president and CEO of Rovi. “By uniting all forms of digital media into one interactive and personalized source, we believe our new guide solution sets the bar for how we’ll experience home entertainment in the future.”

The guide can access more than 2.5 million program descriptions, more than 120,000 celebrity profiles and data from TV shows from the 1960s on. Using other media servers in the home, the guide also can access home videos, personal photos and music.

The broadband portion, via Rovi’s entertainment partners, can access news and free content from other Web sites.

“This is a much more graphically rich guide than any we’ve ever seen before,” said Richard Bullwinkle, chief evangelist for Rovi. “This guide is also a learning guide. It will learn about the shows you like … and recommend others.”

Set for release in early 2010, Liquid will appear on numerous consumer electronics partnered with Rovi, including Blu-ray Disc players, other connected set-top boxes and HDTVs.

“We don’t know which ones will take it. We hope they all do,” Bullwinkle said.

Liquid was developed over a period of several years, Bullwinkle said.

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