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Adult DVD Empire Ups VOD

22 Dec, 2008 By: Erik Gruenwedel

Adult DVD Empire, the largest rentailer of adult packaged media in the United States, Dec. 22 said it completed an overhaul of its video-on-demand platform, including streamed clips, viewer recommendations and purchase options.

Enticing users with screen shots featuring more than 24 million images from thousands of VOD titles, consumers can now download-to-own, stream and pay-per-minute on a PC and Mac.

Once considered recession-proof, adult entertainment has seen packaged media sales freefall in recent years, expedited by a plethora of Web-based streams and downloads, much of it free.

In addition to balancing packaged media and digital distribution, adult producers and suppliers now have to contend with a recession.

“The current economic situation makes it impossible to say this business is still recession-proof,” said Steve Orenstein, CEO of Wicked Pictures. “Everyone is feeling it on some level, just like all industries.”

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