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E1 Fits Coupons Onto ‘Motherhood’ Discs


By : Chris Tribbey | Posted: 28 Dec 2009

E1 Entertainment will try something new Feb. 23 when it releases Motherhood on DVD and Blu-ray Disc Feb. 23 (order date Jan. 26).

More than $400 worth of “Motherhood Essentials” coupons from family-related companies such as Aveeno Baby, Nutrisystem, Diapers.com and Baby Bjorn will be included in every case. Not only that, the DVDs will have DVD-ROM printable versions of the coupons, so those who buy Motherhood can share the coupons.

“Everyone keeps saying they haven’t seen this before. It’s a great promotion and it’s tied to the right audience,” said Dan Gurlitz, SVP of video for E1. “This provides great support to rentailers along with the more traditional mechanism of in-packed coupons that supports retail sellthrough.”

Motherhood stars Uma Thurman as a work-at-home mom with an insanely daunting day ahead of her, which she attempts to sort out on paper in a writing contest. And while “What Does Motherhood Mean to Me?” sounds like an easy essay, it turns out to be anything but.

Coupons for Aden & Anais, Selena & Lilly, Parenting Magazine and Learning Care Group are also included. E1 will push the release via Oprah.com, US, Parenting and Parents magazines.

Both the DVD and the Blu-ray are priced at $24.98. Bonus features include an audio commentary and interviews with Thurman, Anthony Edwards, Minnie Driver and director Katherine Dieckmann.


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