‘Kung Fu Panda’ Films Hit Chinese Online Service29 Aug, 2011 By: Chris Tribbey
Both “Kung Fu Panda” films will be distributed via online Chinese video service Youku.com, DreamWorks Animation announced.
They will be the first films distributed by the studio on any online platform in China. The films will be available as VOD titles first and will then appear on Youku’s Hollywood Movie Channel after the pay window closes.
“As technology matures and Chinese Internet users increasingly turn to the Web for entertainment, Youku has been able to expand on the traditional movie release roadmap through agreements for studio films such as Kung Fu Panda and Kung Fu Panda 2,” said Victor Koo, chairman and CEO of Youku. “Both titles have a proven track record of success with Chinese audiences, and we look forward to expanding our alignment with Hollywood studios in the future to offer even more compelling content."
The franchise has pulled in more than $1.25 billion worldwide to date, and the first film was the No. 1 animated film of 2008 in China.
“Youku is an innovative company with extraordinary reach in China, and we are thrilled that the Kung Fu Panda features will now be offered through their platform, which presents high-quality content to consumers online,” said Kelley Avery, head of worldwide franchise strategy and distribution for DreamWorks Animation.