DreamWorks Studios Uses ‘The Help’ to Fight Hunger2 Dec, 2011 By: Chris Tribbey
DreamWorks Studios’ The Help, out Dec. 6 from Walt Disney Studios Home Entertainment, will help with hunger-relief efforts this holiday season, the studios announced Dec. 2.
A national donation campaign to Feeding America will run through Dec. 11, with those making online donations at feedingamerica.org/thehelp receiving a $5 coupon off the purchase of the DVD or Blu-ray Disc of The Help. Touchstone Pictures will match donations to Feeding America up to $10,000, with the goal of providing more than 200,000 meals to needy families.
“The film’s hopeful message of creating change along with its home entertainment release during the holidays inspired the team here to reach out and help make a difference in people’s lives,” noted Jeff Small, president and chief operating officer of DreamWorks Studios. “Feeding America seemed the perfect fit in that it operates nationally but is focused locally and housed within the communities it serves and will directly benefit those in need. We’re happy The Help can help.”
Additionally, Facebook and Twitter fans of the film will be urged to get involved in their local communities, and Feeding America and The Help-themed food donation boxes will be set up at community events in New York City, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas and Atlanta throughout December.
“The economic downturn really hurt American families,” said Feeding America spokesman Ross Fraser. “As a nation, we need to come together to help our neighbors who are struggling to make ends meet. The collaboration between Feeding America and the producers of The Help is a great example of how we can come together to make a difference.”