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DreamWorks CEO Honored As 3D Visionary

21 Sep, 2011 By: Chris Tribbey

Jeffrey Katzenberg

HOLLYWOOD, Calif. — During the second day of the 3D Entertainment Summit, DreamWorks Animation CEO Jeffrey Katzenberg was honored with a 3D Visionary Award. In a taped acceptance speech, Katzenberg said there have been some issues with 3D, but not enough to keep it from succeeding.

“Whatever bumps we’ve hit in the road — and there have been a few of them — they’re minor in the context of what we’re doing,” he said.

Those sentiments were seconded by director James Cameron (Avatar, Titanic).

“I’m concerned enough if studios start to pull back on their commitment to 3D,” he said. “[But] you’re not going to put the toothpaste back in the tube at this point.”

But while some of those bumps have no doubt been on the big screen — “Bad 3D should never hit the screen,” said Jonathan Dern, president and co-founder of Cinedigm Content & Entertainment Group — 3D in the home has been top-notch.

“I’ve yet to run into someone who [isn’t] stunned by 3DTV,” said Scott Hettrick, publisher and editor-in-chief of 3DHollywood.net.

But even though 3D channels such as ESPN 3D (the channel recently passed the 150 mark for 3D telecasts) are working on providing enough content for 3DTV owners to enjoy, more is needed, panelists said.

“That’s the biggest complaint from customers, that there’s not enough content,” said Chris Long, SVP of DirecTV. “We need 3DTV to survive, to thrive.”

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