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DreamWorks Animation Joins Walmart’s Disc-to-Digital Program

16 Apr, 2012 By: Chris Tribbey, Erik Gruenwedel

DreamWorks Animation April 16 said it is offering current and catalog titles to Walmart’s cloud-based disc-to-digital transfer program, which launches today.

Titles include major franchises such as "Shrek," "Madagascar," "Kung Fu Panda" and "How to Train Your Dragon," among others.

The studio joins Paramount Home Media Distribution, Sony Pictures Home Entertainment, 20th Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment in making available more than 4,000 DVD titles consumers can bring into more than 3,500 Walmart stores to be uploaded to its cloud-based vertical storage platform.

Standard-definition transfers cost $2, while high-definition transfers cost $5.

Walt Disney Studios Home Entertainment and Lionsgate/Summit Entertainment are not participating in the Walmart program, opting instead to be part of Apple’s iCloud movie storage system.

“Walmart is breaking new ground in helping consumers understand the opportunities of new technologies amid the changing digital landscape," said Jeffrey Katzenberg, CEO of DreamWorks Animation. "

Customers bring their movie collections to their local Walmart Photo Center, where a staffer will help them create their own free Vudu account. Walmart then authorizes the digital copies and place them in the customer's Vudu account. No upload is necessary, and customers get to keep their physical discs.

Customers can log onto VUDU.com from more than 300 Internet-connected devices to view movies any time, any place.

Walmart Entertainment supports UltraViolet, the movie industry's initiative currently in its beta phase that allows consumers to put their purchased movies into a cloud-based digital library and keep track of them safely and securely.

Walmart is able to offer customers the ability to watch and purchase UltraViolet-enabled titles directly from Vudu. These enhancements to Walmart Entertainment's services are the first of their kind from a major retailer and mark an important milestone in the expansion of digital home video ownership.

"Walmart's disc-to-digital service answers our customers' desire for new and flexible ways to enjoy their movie collections," said John Aden, EVP for general merchandising with Walmart U.S. "DreamWorks Animation's existing line-up of blockbuster films is a powerful addition to the extensive list of titles available to our customers today, and we're proud to have them on-board."

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