DreamWorks Animation Chair: ‘Guardians’ Disappointed29 May, 2013 By: Chris Tribbey
Mellody Louise Hobson, chair of DreamWorks Animation’s board of directors, May 29 addressed the disappointing box office results of the late-2012 film Rise of the Guardians, the studio’s new distribution deal with Fox and the state of the studio’s TV properties.
“While audiences responded very well to the movie, it did not reach the level of theatrical success that is required of our [films],” Hobson said of Guardians, speaking during the studio’s annual shareholders meeting.
The film pulled in just more than $300 million at the worldwide box office and resulted in an $87 million write-down during the first quarter of 2013. The film was released on disc in mid-March.
Hobson did note that the 2012 summer release of Madagascar 3: Europe's Most Wanted took in nearly $750 million worldwide, making it the eighth-highest grossing movie of the year. It also became the studio’s best-performing film of all time internationally.
The chairwoman praised new distribution partner Fox for its work with The Croods, which has pulled in more than $550 million so far and has become DreamWorks Animation’s next franchise property.
Outside of film, DreamWorks Animation currently has four TV shows airing and will add a fifth in December when Netflix debuts “Turbo F.A.S.T.,” Netflix’s first original children’s TV series, Hobson said.