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Watchwith Gets Financing

25 Jun, 2013 By: Chris Tribbey

Cloud software company Watchwith has secured $5 million in venture financing from Rogers Venture Partners, which it says it will use to further develop its broadcaster and advertiser tools, expand its customer base, and extend the reach of its syndication network.

ARRIS (formerly Motorola Mobility) and Gracenote are among the investors.

“We invest in companies that are innovators in fast-growing markets, and Watchwith is a clear leader in consumer engagement around multiscreen television,” said Mike Lee, general partner at Rogers Venture Partners. “Watchwith is solving significant problems for broadcasters and TV networks worldwide, and laying the foundations for significant new revenue streams from their programming.”

Watchwith first introduced its sync-to-broadcast content management and syndication platform in early 2012, enabling mobile, Internet and tablet applications for Bravo, NBC, Syfy and others.

“Watchwith’s vision is to enable a world where every frame of television is rich in opportunity for the viewer,” said company founder and CEO Zane Vella. “Our role is to turn the viewer’s attention, curiosity and desire into action, and for that action to unlock new revenue for the programmer. The Watchwith team is excited by the limitless opportunity for multiplatform television engagement and monetization worldwide.”

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