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Second-Screen App Allows for Live TV Interactivity

28 Oct, 2013 By: Chris Tribbey

Canadian software company Mobovivo and social engagement technology company Simplynew have partnered up to offer a new second-screen solution that offers real-time second-screen interactivity for live TV.

The platform lets TV viewers  engage with live sports, scripted programming, reality TV and awards shows, by tracking statistics, voting, entering competitions and sharing with social media. The platform aims to open up new ad revenue for TV networks.

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