YouTube, Disney Host Family Content Online7 Nov, 2011 By: Ashley Ratcliff
YouTube and Disney Interactive have partnered to bring family entertainment online, with free videos available on YouTube.com and Disney.com in early 2012.
Disney Interactive will produce jointly branded videos for both websites. Content will comprise family friendly programming now available on YouTube and original video produced by Disney, plus a mix of current Disney Interactive original series, select Disney Channel shows and Disney user-created content.
The first program to launch under the new partnership will be an original video series based on Disney’s popular mobile game Where’s My Water? and its main character Swampy, out in February.
“With online video consumption exploding and YouTube at the center of that trend, we see an opportunity for Disney Interactive and YouTube to bring Disney’s legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer,” said Jimmy Pitaro, co-president of Disney Interactive. “As we prepare to re-launch Disney.com in fall 2012, the Disney-YouTube destination will play a critical part in our next-generation platform.”