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DisneyStore.com Bows New Design

17 Oct, 2012 By: Erik Gruenwedel

DisneyStore.com Oct. 16 unveiled a revamped website design offering a new brand-focused, streamlined ecommerce channel for Disney toys, clothes and entertainment, including packaged media.

The Disney Store retail chain, which launched in 1987, is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Co. It's headed by longtime home entertainment executive Bob Chapek.

For the first time, consumers can record and customize a special “Disney Magical Message” video to send along with their DisneyStore.com gift purchases. Gift recipients will receive an email notifying them of a special delivery, then once the gift arrives at their door, a card will provide them a site URL and a personal ID where they can view their personal video message.

This feature is aimed at the forthcoming winter holiday season. The new site also features animated content to entertain users while they browse. The animation feature allows guests to interact with favorite characters and moments from classic Disney films while they shop on the Disney Store’s franchise pages.

“The new DisneyStore.com delivers a magical shopping experience that guests can only receive from Disney,” said Paul Gainer, EVP of Disney Store. “From the animated content designed to entertain guests while they shop, to the ‘Disney Magical Message’ video feature, which we anticipate will be especially popular this holiday season, allowing guests to customize and deliver a video message to loved ones along with their gift.”

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