Disney Ties New Products to ‘The Little Mermaid’ Blu-ray3 Oct, 2013 By: Chris Tribbey
Disney is releasing a large line of consumer products as part of a tie-in for the Oct. 1 release of the Diamond Edition Blu-ray Disc of The Little Mermaid.
“Ariel has consistently been one of the most popular Disney Princess characters, in part because of her spirited, adventurous and determined personality — all qualities that girls today can relate to,” said Josh Silverman, EVP of global licensing for Disney Consumer Products. “Many of the products in The Little Mermaid line feature fun and engaging musical elements so that moms of all ages, especially millennial moms who grew up watching The Little Mermaid, will enjoy playing and singing along with their children and recreating the story of this special Disney heroine.”
The lineup includes dolls, apparel, accessories, beauty products and home décor. Some of the highlights include an Ariel Musical Light Up Dress by Jakks Pacific, an Ariel Costume Collection by Disney Store, the My Favorite Princess Collection by Children’s Apparel Network, Under the Sea Surprise Ariel, Mermaid-to-Princess Ariel and Disney Animators’ Collection Ariel Doll Deluxe Bathtub Gift Set dolls
There’s also a The Little Mermaid Plush Collection, Ariel long john pajamas, a The Little Mermaid read-along storybook and CD, Little Mermaid reversible bedding, Disney Ariel Collection cosmetics and The Little Mermaid kiss hobo bag.