Chapek: Lucasfilm Licensing to Drive Growth at Disney Consumer Products18 Jun, 2013 By: Erik Gruenwedel
Former home entertainment boss Bob Chapek tells a Las Vegas trade show licensing of Disney’s Lucasfilm content will help drive the media giant’s consumer products division in 2013
Star Wars is more than a movie. It’s a franchise brand worth hundreds of millions in new consumer product revenue and third-party license agreements, Bob Chapek, worldwide president of Disney Consumer Products and former president of Walt Disney Studios Home Entertainment, told attendees June 17 during a private event at Licensing Expo 2013 in Las Vegas.
In addition to Star Wars, headlining new content and merchandising programs in fiscal 2014 are Marvel franchises of Avengers and Spider-Man, plus original programming from preschool brand Disney Junior, such as "Sofia the First" and "Doc McStuffins." In addition, plans for new content from both Disney-Pixar and Disney’s animation and live action studios, including Planes and Maleficent, offer myriad merchandising opportunities, according to Chapek.
Disney Consumer Products revenue increased 12% to $763 million in the second quarter (ended March 31), and segment operating income increased 35% to $200 million. Higher operating income was primarily due to increases at merchandise licensing and at retail business.
In fall 2014, a few months after the theatrical release of Maleficent, Walt Disney Studios will open its vault for the release of Sleeping Beauty: Diamond Edition on Blu-ray Disc. DCP will support the re-release of this classic with a wide product assortment, which will also be supported through television promotions, short form content, marketing, PR and social media.
“The Disney brand is our most powerful asset and with the acquisition of Lucasfilm, our franchise portfolio has never been stronger,” Chapek said in a statement. “Our diverse content slate is full of opportunities to connect with the consumer in new and ways through incredible storytelling and compelling characters.”