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Western Digital Bows Wireless Media Routers

14 Jun, 2012 By: Erik Gruenwedel

Western Digital June 14 announced its first series of wireless media routers designed to accelerate the streaming of movies, TV shows and video games over the Internet into the home.

Irvine, Calif.-based WD said the line of My Net devices features technology that can fast-forward high-definition entertainment on a home network and route to game consoles, connected Blu-ray Disc players, media players, smart TVs, mobile phones and other Wi-Fi devices.

WD said the routers, which retail from $70, help alleviate a crowding home entertainment ecosystem that has seen a rise in use of subscription video-on-demand services such as Netflix, Hulu Plus and Amazon Prime coupled with multiplayer online gaming sites and live video chats disseminated via tablets, laptops, smartphones and TVs.

The My Net routers also allow users to centralize storage and backup for all the computers in their home, as well as create a personal cloud-based locker for their digital media and remotely access those files any time, anywhere.

“With so many people within the home simultaneously watching movies, playing games and browsing the Web via their iPad, iPhone, Xbox and other devices, the network demands placed on today’s connected home has grown exponentially,” Jim Welsh, EVP for WD’s branded products and consumer electronics groups, said in a statement. “Our successes in creating connected home solutions with our WD TV media players and personal cloud products have given us valuable insights into the network-overload problems of home wireless users, and entering the wireless home networking market offers WD an exciting opportunity to strengthen our connected home offerings that are aimed at enhancing the home entertainment experience for consumers.”

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