Warner Offers UltraViolet Preorders in Canada for ‘Pacific Rim’7 Jul, 2013 By: Chris Tribbey
Warner Bros. and Canadian theater operator Cineplex Entertainment are giving moviegoers a chance to buy early access to an UltraViolet copy of Guillermo del Toro’s sci-fi film Pacific Rim.
Dubbed SuperTicket, the offering — which must be purchased alongside a theatrical ticket — promises consumers an early UltraViolet version of Pacific Rim before the DVD and Blu-ray Disc releases of the film. SuperTicket buyers will also have exclusive access to four Pacific Rim featurettes.
A Pacific Rim SuperTicket costs $19.99 for a standard-def UltraViolet copy ($24.99 for high-def) plus the cost of the theatrical ticket. Buyers receive two vouchers, one for their theater admission, a second with an access code for an UltraViolet copy via SuperTicket.com.
Once available post-theatrical, the movie and bonus features will be automatically added to the purchaser’s account at CineplexStore.com, the theater operator’s cloud-based digital locker outlet.
Pacific Rim opens wide in theaters July 12.
“SuperTicket is an intriguing way to extend the movie-going experience beyond the theater," del Toro (Pan's Labyrinth, Hellboy II: The Golden Army) said in a statement. “Fans of Pacific Rim will enjoy early access to the UltraViolet title and exclusive content that really gets to the bottom of the inspiration behind the film and how it was made.”
The exclusive UltraViolet bonus features include a look at del Toro’s approach to creating large-scale monsters, the Japanese origins of Pacific Rim’s creatures, and the production work involved in creating the massive monsters and machines in the film.
“We are thrilled to be partnered with Cineplex to bring this exciting new opportunity to moviegoers throughout Canada,” said Dan Fellman, president of domestic distribution for Warner Bros., in a statement. “We’re excited that Pacific Rim will be our inaugural title for this program.”
The SuperTicket deal from Warner and Cineplex follows on the heels of a similar offering in mid-June from Paramount Pictures and Regal Entertainment Group for World War Z. For $50, Paramount and Regal offered consumers in select markets an early showing of the movie and an eventual high-def digital copy of the Brad Pitt film, along with custom 3D glasses, a limited-edition movie poster and more.