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Warner Bros. Digital Drivers 2012

Ron Sanders, president, Warner Home Video

Sanders is responsible for all of Warner Home Video’s global business and its future development, including worldwide sales, marketing, finance, general operations, administration and supply chain management. His division works closely with Warner Bros. Digital Distribution to maximize revenue opportunities across all distribution platforms.

Sanders has been instrumental in the rollout of UltraViolet, the industry initiative aimed at resurrecting physical sellthrough through the provision of rights to a digital copy in the cloud. He also was prominent in Walmart’s launch of an in-store disc-to-digital program allowing consumers to take their existing DVD and Blu-ray Disc library and buy UltraViolet rights to digital playback powered by Walmart’s Vudu.com.

Thomas Gewecke, president, Warner Bros. Digital Distribution

Gewecke works to extend Warner Bros. Home Entertainment Group’s digital strategy and reach across current and emerging platforms. He guides the development and execution of activities in the wireless, online, transactional video-on-demand or pay-per-view, and electronic sellthrough sectors.

Gewecke is also responsible for identifying strategic partnerships and next-generation distribution channels to open new revenue streams.

Under his leadership, WBDD has launched initiatives that have catapulted the division to being the industry leader in the distribution of digital content. In late 2007, WBDD began offering on-demand movies day-and-date with their DVD release, which created significant uptake in VOD transactions without harming disc sales. In 2010 WBDD launched digital films as “App Editions,” whereby consumers abroad could purchase digital versions of films at the Apple App Store. In 2011, WBDD became the first to offer films for rental directly through Facebook.

Additionally, Gewecke’s division oversees the company’s efforts for UltraViolet.

Darcy Antonellis, president and CTO, Warner Bros. Technical Operations

Antonellis directs Warner’s technology strategy to leverage growth and new business opportunities associated with technology and advancements in media and entertainment
innovation. These areas include new production techniques and formats, such as 3D, to the incorporation of socially based experiences into all aspects of content distribution and assets. 

Antonellis also oversees the company’s worldwide antipiracy operations and works closely with Time Warner’s global public policy group in Washington, D.C., on a wide array of issues spanning technology and intellectual property, often meeting with senior government administration and cabinet members.

Justin Herz, SVP, direct-to-consumer, Warner Bros. Digital Distribution, and GM, Warner Bros. Advanced Digital Services. 

Herz is responsible for all aspects of the direct-to-consumer business within Warner Bros. Digital Distribution. He oversees the division’s e-commerce, customer relationship management and loyalty initiatives. He also develops strategies that enhance consumer engagement through direct interaction with Warner Bros. products and programs.

Herz oversees overall management of Warner Bros. advanced digital services’ divisional operations, including cross-divisional client management and strategic planning, service offerings, internal product development and vendor services, as well as integration, infrastructure, technology selection, project management, and research and development for future products and services.

Joe Greenstein, co-founder and GM, Flixster

Greenstein helped launch the movie recommendation site Flixster, now used by more than 30 million people each month.

Warner Bros. bought Flixster last year, and the studio now utilizes the site as a portal for UltraViolet use.

Prior to joining Flixster, he was director of product management at Edusoft, a Web-based curriculum and assessment platform for public school districts, which was acquired by Houghton-Mifflin in 2003.

While still an undergrad, Greenstein co-founded CoreMetrics, a real-time Web analytics firm that was later acquired by IBM. He graduated with a degree in computer science from the University of Pennsylvania and a B.S. in economics from the Wharton School.

Steve Polsky, SVP, business development and operations, Flixster

Polsky oversees Flixster’s daily operations, which include the development of UltraViolet-enabled versions of their popular applications for iOS and Android devices, as well as connected TVs and Blu-ray Disc players. Flixster has become one of the largest online destinations for information about films and entertainment and includes movie review site Rotten Tomatoes.

Throughout his career Polsky has launched and managed various technology ventures. He was founder and EVP of VoicePlex Corp., a provider of systems and services to wireless carriers that was acquired in 1994 by Intervoice.

Polsky also served as an initial team member and head of business development for Amber Networks, an Internet infrastructure company acquired by Nokia in 2001.

Polsky lectures at the Wharton School of Business’s undergraduate course in entrepreneurship and is active in charitable board work in San Francisco.  He holds five patents in telecommunications network architecture.

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