Walmart to Sell, Market Boxee TV31 Oct, 2012 By: Erik Gruenwedel
Walmart reportedly is set to start selling Boxee TV, the updated set-top media player featuring cloud-based storage as well as the retail behemoth’s Vudu movie service.
Walmart will begin selling the $98 device Nov. 1 in 3,000 stores nationwide — pitting the Boxee TV against media player market leader Roku and to a lesser extent Apple TV.
Media players enable users to access — largely third-party content — streamed from the Internet and watch it in high definition on a television.
According to a Bloomberg report, Walmart will do more than stock Boxee TV on the shelf. It will prominently display the device in stores in addition to cooperating in marketing efforts.
“It’s going to be a big launch for us,” CEO Avner Ronen told Bloomberg. “There’s a big difference between having your product being carried by retailers, where it sits on the shelf, and getting real marketing behind it.”
Research firm IHS ISuppli said Boxee sold 120,000 of its original odd-shaped media players in 2011 — a figure that pales in comparison to Roku’s 1.4 million combined devices sold. Apple, in its most recent fiscal report, said it has sold 5.3 million Apple TV devices in the past 12 months.