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Vudu Bows Branded Remote Control Access on Vizio Devices

23 May, 2011 By: Erik Gruenwedel

VOD movie service, with more than 20,000 titles, joins Netflix with branded button on Irvine, Calif.-based CE manufacturer’s product line.

Vudu, the Web-based movie service owned by Walmart, May 23 said its video-on-demand platform now is available via branded “one-touch” buttons on remote controls on 11 Vizio HDTVs, 3DTVs and Blu-ray Disc players.

Models include 32-inch, 42-inch and 47-inch LCD 3DTVs with Internet apps starting from $550; Blu-ray players #VBR122 and #VBR133 priced starting at $130; and HDTVs (#M320SR, #M420SR, #M420SV, #M460SR, #M470SV, and #M550SV) priced starting at $400.

Netflix in January announced that beginning this spring remote controls from Best Buy’s in-house Dynex brand, Haier, Memorex, Panasonic, Samsung, Sharp, Sony and Toshiba would include a specific red “Netflix” button, which allows Netflix subscribers to directly link to streaming and their rental queue.

Sharp, Sony and Toshiba also incorporate Netflix one-click buttons on remotes for select new Internet-connected TVs. Remote controls for the Boxee, Iomega and Roku set-top boxes also feature the Netflix one-click remote.

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