Vivendi Launches SVOD Service in Germany16 Jan, 2013 By: Erik Gruenwedel
New ‘Watchever’ service, available on Apple TV, seeks market not yet infiltrated by Netflix
Vivendi SA has launched a subscription video-on-demand service in Germany, a country with access to Amazon-owned LoveFilm Instant — but not Netflix.
Called Watchever (www.watchever.de), the $11.99 monthly service, which launched Jan. 9, allows subs to stream episodes from myriad U.S. and German TV series and movies, including AMC programs “Mad Men” and “Breaking Bad,” HBO shows “The Sopranos” and “Sex and the City,” and films like Slumdog Millionaire and There Will Be Blood, among others.
Apple TV, which offers transactional VOD and electronic sellthrough access to content, has signed up Watchever available only in Germany. Regardless, it is the first time Apple has linked with a SVOD service.
Programming, which is available in English or dubbed in German, can be streamed via web-enabled televisions, PCs as well as Mac computers, notebooks, tablets, iPads or iPhones. If no Internet connection is available, films can be transferred in advance to the offline mode and then watched on the iPad, Android tablet or iPhone.
Berlin-based Watchever allows users to submit offer content ratings, editorial tips and a unique adaptive algorithm, which is able to generate personal film recommendations.
Customers can also log in with their Facebook account to get movies and series recommendations from their friends. The service also offers safeguards preventing children from watching inappropriate material.