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Universal Digital Drivers 2012

Jessica Schell, EVP, new media and digital entertainment, Universal Pictures

Schell is responsible for the worldwide digital distribution of the studio’s content.

First joining the studio in late 2010 as EVP of business development and strategic planning, she was responsible for Universal’s strategic planning and new business initiatives, including windowing strategies. It took the studio just a year to lift her to her current role. Schell also represents Universal Pictures on the UltraViolet Implementation Steering Committee and serves on the Women@NBCU advisory committee.

Before joining Universal, Schell served as SVP of digital media strategy and business development for NBC Universal.

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