TV Everywhere Demand Spreads in Europe12 Jul, 2011 By: Chris Tribbey
Nearly 40% of Western European households now have connected consumer electronics of some sort, with game consoles and Blu-ray Disc players leading the way, and consumers there want more, according to a Parks Associates study.
The concept of TV Everywhere on their connected devices is especially appealing to Western Europeans, the research firm found, with 30% of broadband households interested in having live TV on their connected devices, beyond the TV. United Kingdom residents were most interested, while German residents were least interested.
“Multiscreen services are growing in popularity across Western Europe,” said Brett Sappington, senior analyst for Parks Associates. “As the number of connected devices in the home increases, consumers want more flexibility when viewing quality video content — movies and TV shows. Operators have noted these trends and are rolling out new multiscreen services to capitalize on their growing popularity.”
Nearly half of the 10,000 surveyed said they wanted access to DVR content, and 37% said they wanted online video content on their TV.