Study: Cloud-Based Media Acceptance on the Rise17 Jul, 2012 By: Chris Tribbey
More than 50% of adult broadband users are showing an interest in cloud-based media services, including movie content and remote access to home DVR functions, according to a new study from The Diffusion Group.
“Today’s market is at a relatively early stage with very few consumers — less than 10% — presently using cloud media apps," said Michael Greeson, TDG founding partner and director of research. “However, in testing these services, users clearly recognized the benefit of being able to reach their media from any location or net-connected device, which is encouraging to those ventures developing such services.”
The study by The Diffusion Group found that users of cloud-based services tend to skew younger.
“At first glance, one could argue that this market is being driven by the young digerati, which is certainly the case when it comes to remote access to one’s digital music or video," Greeson said. “On closer examination, however, those consumers most interested in cloud-based services strongly lean toward the pragmatic. The number one remote app among those interested in a cloud-based media service is remote home security monitoring.”