Rovi Teams with Canada’s Cogeco5 Sep, 2012 By: Chris Tribbey
Cogeco Cable Canada has agreed to use Rovi Video, the TV and movie metadata service from Rovi Corp. available on set-top boxes, mobile devices and the Internet.
The service features thousands of images, English and French language support, and profiles of Canadian and international celebrities.
“Discovery is a crucial piece in the TV viewing experience,” said Ron Perrotta, VP of marketing and strategic planning for Cogeco Cable. “As we build out our offerings in content, quality and services, we want our customers to be able to easily find the content they want to watch. We’ve relied on Rovi, with their extensive experience in guides and data, to continue to bring us innovative technologies to further advance our subscriber experience.”
Bob Shallow, SVP of sales and marketing for Rovi, added: “Cogeco continues to deliver great value to their subscribers. They are focused on enhancing the entertainment experience and offering their subscribers access to a wide selection of content and services. We are pleased that our entertainment data service, along with our guide technologies, will help them provide a quality experience in connecting consumers to content.”