Rovi, MStar Partner on Digital TV Streaming6 Jun, 2012 By: Chris Tribbey
Rovi Corp. has partnered with MStar Semiconductor to put DivX Plus streaming technology on chips for digital smart TVs, the companies said.
The agreement makes MStar the first TV technology provider to adopt the DivX streaming technology in its chips.
“Rovi’s close working relationship with MStar, a noted industry leader in DTV platforms, not only adds to the momentum for DivX Plus streaming but also our traction with technology leaders in the Greater China region,” said Matt Milne, EVP of worldwide sales and marketing for Rovi. “Importantly, our expanded relationship with MStar should help accelerate the availability of a dramatically improved over-the-top entertainment experience for consumers.”
DivX offers 1080p video, subtitles, multiple language tracks and control features.
“DivX Plus streaming further enhances the advanced digital entertainment features of MStar [digital TV solution] and the other Rovi digital entertainment solutions that our platforms currently support,” said Kevin Kang, VP of sales and marketing for MStar. “Rovi technologies help further our mandate to continually push the envelope and extend the capabilities of our processor family to address our customers’ needs for exceptional performance.”