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Rovi Launches New Encoding Technologies

16 Apr, 2012 By: Chris Tribbey

Rovi Corp. is using this week’s National Association of Broadcasters event to unveil more than one new encoding technology.

First, Rovi is debuting its TotalCode Enterprise 2.0 encoding solution for high-volume content production. Designed to streamline the preparation of video content for broadcast and online, the solution will be one of the first commercially available that supports the downloadable UltraViolet Common File Format, which ensures secure playback of UltraViolet content across devices.

Rovi said TotalCode would offer disc-to-digital capabilities covering both UltraViolet and DivX Plus Streaming. TotalCode will be released in June.

“This will be the spark plug of many different [video content] solutions,” said Mark Hollar, VP of product management at Rovi.

Rovi also is releasing in June an updated version of its video and audio codec library MainConcept SDK 9.5, with enhancements to H.264 encoding quality, support for 4K decoding and AVCHD 2.0, DivX Plus Streaming file creation, and compatibility with new hardware encoding technologies such as Intel’s second- and third-generation core processors with Quick Sync Video.

“Streaming live video productions or delivering entertainment on demand over local networks as well as the Internet continues to grow and evolve and Rovi’s MainConcept SDK continues to adapt to provide developers with the tools they need to be successful,” said Trent Wheeler, SVP of product management for Rovi. “MainConcept SDK 9.5 is designed to provide developers with an industry-leading suite of developer tools for encoding, decoding and streaming video and audio for delivery over a network or the Internet with exceptionally high quality at low bit rates.”

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