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Rovi Expands Digital Movie Distribution at U.K. Retail

30 Aug, 2012 By: Erik Gruenwedel, Chris Tribbey

Rovi Corp. Aug. 30 said it is providing the backend technology enabling Dixons Retail — owner of retailers Currys and PC World in the United Kingdom and Ireland — to offer consumers the ability to purchase and rent movies and TV shows in the home via connected consumer electronics devices.

Rovi’s eponymous Rovi Entertainment Store enables the KnowHow Movies service to allow consumers access to catalog film and TV programming, including new-release movies, which can be rented or purchased on an individual basis without subscription fees.

Rovi Entertainment Store includes the DivX Plus streaming platform capable of offering 1080p resolution, subtitles, multiple language tracks, and fast-forward and rewind functions.

Customers can access KnowHow Movies on up to five devices, switching their viewing between them. A customer can, for example, begin watching a film by tablet during the evening commute, then pause and resume watching it on their living room TV once home.

“Collaborating with Rovi and our partners in the consumer electronics industry, we will continue to expand the reach of our service to deliver the highest-quality entertainment experience possible on the broadest array of devices,” Niall O'Keeffe, KnowHow development director at Dixons Retail, said in a statement.

Rovi Corp. Aug. 23 signed a deal with Sainsbury’s in the United Kingdom that will allow the supermarket giant (1,000 stores) to launch an online streaming platform in the region’s growing over-the-top video market.

"Promoting entertainment experiences that are flexible [and] convenient ... are helping make over-the-top entertainment a mainstream activity," said Leander Carell, senior manager of technology at Rovi. 

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