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Report: Global Pay-TV Subs Grew 6% in 2010

22 Apr, 2011 By: Erik Gruenwedel

Despite subscriber downturns among cable operators in the United States, notably for premium pay-TV channels, the worldwide number of consumers opting for pay-TV content increased 6% in 2010, according to a new report.

Scottsdale, Ariz.-based In-Stat found that growth patterns in China, Brazil and Western Europe spearheaded the subscriber surge. The global pay-TV subscriber base is projected to reach 1.4 billion by 2014.

Indeed, China has the largest number of pay-TV subscribers with more than 160 million. Western Europe represents the largest regional market with nearly 17.5 million IPTV subscribers, of which France has more than 10 million.

In fact, IPTV continues to have the largest effect on cable and (to a lesser degree) satellite TV.

In the U.S., AT&T went from the sixth-largest telco TV operator in the world at the end of 2009 to the fourth largest in 2010. Its recent acquisition of T-Mobile should produce even greater market share.

“Nearly every region showed gains or held their own in 2010,” said analyst Stephanie Pickering. “However, cable providers were impacted, to at least some degree, by a migration to satellite and/or IPTV in virtually every region.”

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