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Record Christmas Day for Connected Devices and Apps

28 Dec, 2012 By: Erik Gruenwedel


A record 17.4 million Apple and Android-based connected devices (phones and tablets) were activated Dec. 25, up 155% from 6.8 million devices activated Dec. 25, 2011, according to new data from analytics firm Flurry.com.

The Christmas day activations more than quadrupled average daily activations of 4 million from Dec. 1 to Dec. 20, with tablets for the first time equaling smartphones. Mobile phones usually account for 80% (20% tablets) of daily activations, underscoring the popularity of tablets this holiday period.

While the average American spends 20% of their day watching television, about 40% do so with a tablet, according to Nielsen.

The big tablet winners this holiday season were Apple iPads, Apple iPad Minis and Amazon Kindle Fire HD 7-inch tablets. In particular, Amazon had a very strong performance in the tablet category, growing by several thousand percent over its baseline of tablet activations over the earlier part of December.

In addition, about 328 apps were downloaded on Christmas, an increase of 31% from more than 250 million apps downloaded during the same day in 2011. From Dec. 1 to Dec. 20, an average of 155 million apps was downloaded daily. An average of 20 million apps was downloaded per hour on Dec. 25.

“On this Christmas Day 2012, more iPhones, iPads, Galaxys, Kindle Fires and more, were activated than on any other day in history,” Flurry said in Dec. 27 blog post.

The firm projects that through New Year’s Day, app download rates will remain significantly elevated. Flurry anticipates downloads to surpass more than 1.5 billion, with a shot at breaking 2 billion downloads for the first time.

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