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NPD: U.S. Tablet Sales Pass 1.2 Million Through October

22 Nov, 2011 By: Chris Tribbey

More than 1.2 million tablets — not including the iPad — have been sold through October, according to The NPD Group, bringing in $415 million at retail.

Total tablet industry sales, covering both hardware and accessories, were close to $700 million for the first 10 months of the year.

“If you look at the tablet market without Apple, there are a number of high-profile brands vying for that No. 2 spot,” said Stephen Baker, VP of industry analysis at NPD. “Seventy-six percent of consumers who purchased a non-Apple tablet didn’t even consider the iPad, an indication that a large group of consumers are looking for alternatives, and an opportunity for the rest of the market to grow their business.”

Four of the top five tablet brands came from PC manufacturers, Baker noted.

“The market is filled with long-time PC and phone brands as well as low-cost entrants,” Baker said.  “With a limited amount of shelf space and challenges in overcoming the iPad’s first mover strength, not all brands will be successful.”

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