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Nielsen Acquires Ad-Tracking Services

3 Jul, 2012 By: Chris Tribbey

Nielsen had acquired ad-tracking technology company Vizu, a procurement that Nielsen says will enable it to better track the effects of advertising campaigns online and across other platforms.

The acquisition allows Nielsen to offer real-time reporting of online advertising results, broken out by plan participant, frequency of exposure, execution and strategy.

“We are committed to providing a complete understanding of a brand’s end-to-end advertising campaign impact,” said Steve Hasker, president of global media products and advertising solutions for Nielsen. “Vizu has developed a best-in-class solution for measuring and optimizing brand advertising effectiveness online, which offers a powerful complement to Nielsen’s cross-platform solutions for the advertising industry."

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