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Netflix, Flixster Hook Up With Pinterest

20 May, 2013 By: Erik Gruenwedel

Social media platform informs users about movies, sellthrough and rentals via interactive pins

Netflix and Warner Bros.-owned Flixster.com and Rotten Tomatoes have partnered with social networking platform, Pinterest, to include information about a movie, including cast and rating, on branded “pins.” The apps are also functional on select mobile devices.

A Pinterest pin enable registered users to find out more information about a product or idea simply by clicking on the “pin it” button instead of going to a brand’s third-party website.

Launched in 2010, San Francisco-based Pinterest has nearly 30 million registered users. Pinterest also launched “pins” merchandise manufacturers and recipes.


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