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Mobile Social Media Audience Grows 37% in Past Year

20 Oct, 2011 By: Billy Gil

Research on mobile social media usage from comScore shows 72.2 million Americans accessed social networking sites or blogs on mobile devices in August 2011, a 37% increase over August 2010. More than half of those read a post from an organization, brand or event on their device.

“Social media is one of the most popular and fastest-growing mobile activities, reaching nearly one-third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile. “This behavior is even more prevalent among smartphone owners, with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”

Also, nearly 40 million U.S. mobile users, or more than half of the mobile social media audience, access sites such as Facebook and Twitter almost every day. Facebook saw its mobile audience rise to 57.3 million in August 2011 from 38.2 million in August 2010, a 50% jump, while Twitter’s mobile audience grew by 75%, to 13.4 million from 7.6 million in the month.

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