Miramax Signs VOD Deal with British Telecommunications31 Jan, 2012 By: Erik Gruenwedel
Miramax Jan. 31 said it signed a video-on-demand agreement with British Telecommunications that enables BT Vision Unlimited subscribers instant access to a range of award-winning movies.
Movies include: Academy Award Best Picture winner Chicago; Quentin Tarantino films Pulp Fiction and Kill Bill 1 and 2; nine-time Academy Award-winner The English Patient; Good Will Hunting; The Talented Mr. Ripley; The Aviator, directed by Martin Scorsese; and the first three installments of the horror franchise Scream.
Titles can be accessed in a Miramax-branded area of BT Vision Film. For $19.60 monthly, BT Vision Unlimited subscribers have VOD access to content with Vision Kids, Film Club, TV, sport and music as well as free ESPN and optional Sky Sports 1 and 2. The price includes BT’s Vision+ digital TV box, 70 Freeview channels and catch-up TV from the last seven days, including BBC iPlayer.
“We remain laser-focused on finding new ways to make the unmatched mix of Miramax films easily accessible - and for BT Vision subscribers, we have for the first time jointly developed a special Miramax branded environment that will make finding and viewing Miramax films as easy as possible,” said CEO Mike Lang in a statement.
It wasn’t immediately clear if the Miramax titles are included in the subscription or available for an additional fee. Miramax titles such as The Debt, The Brothers Grimm and Equilibrium currently cost $3.94 each to view on BT Vision Box Office.
Since Netflix announced plans to launch streaming service in the United Kingdom (which it did this month), the region has become a hotbed for studios seeking incremental revenue from digital distribution. For example, Amazon-owned LoveFilm recently secured numerous content deals for its nascent LoveFilm Instant subscription video-on-demand service launched in December.
Since being acquired in 2010 by an investor group from The Walt Disney Co., Santa Monica, Calif.-based Miramax has aggressively sought to monetize its vaunted film catalog of more than 700 titles, which have received 284 Academy Award nominations and won 68 Oscars.
Distribution agreements include Facebook, Studiocanal and Lionsgate for packaged media. Founders Bob and Harvey Weinstein have an agreement with Miramax for select catalog sequels (i.e. Scream 4, Spy Kids 4) released through The Weinstein Co.
Miramax last summer theatrically released The Debt, starring Helen Mirren and Sam Worthington, and the Guillermo del Toro-produced Don’t Be Afraid of the Dark, starring Katie Holmes and Guy Pearce. Miramax also has streaming deals with Hulu Plus in the United States and Japan.