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Miramax Signs Russian SVOD Deal

10 Jul, 2012 By: Erik Gruenwedel

Miramax July 10 said it has signed a multiyear deal with Stream LLC (formerly Omlet.ru), a Moscow-based subscription video-on-demand platform — the first Russian multimedia company to legally distribute Miramax’s 700-title movie catalog.

Under terms of the deal, Miramax’s classics, such as Kill Bill, From Dusk Till Dawn, Pulp Fiction, Good Will Hunting, The English Patient and many others will be available to Stream SVOD customers. Stream SVOD subscribers will have the opportunity to watch movie selections in high-definition directly through www.stream.ru, or to download them to Internet-connected devices, including tablets, smartphones, game consoles, Blu-ray Disc players and connected TVs.

“Stream’s alliance with the acclaimed Miramax film studio is a milestone for us,” Inna Shalyto, CEO of Stream, said in a statement. “Partnering with Miramax allows us to bring some of the world’s most loved titles to Russian audiences, and it is also another step in Stream’s efforts to create a sophisticated, public digital content distribution market in Russia through relationships with content owners.”

Stream boasts a portfolio of 7,000 movies and TV series from both Russian and Hollywood studios, including Universal, Sony Pictures Entertainment, Warner Bros. Entertainment, Walt Disney, Bazelevs and Central Partnership. It claims to have more than 1.5 million unique visitors monthly.

“Stream has developed into a leader in the Russian media content market, and we are very pleased that they are our first partner in Russia as we continue to extend Miramax’s global relationships,” said Danny Goldman, SVP and head of sales with Miramax.

Indeed, since being acquired from The Walt Disney Co. by investor group Colony Capital, Santa Monica, Calif.-based Miramax has aggressively sought to mine incremental revenue from its film catalog through domestic and foreign physical and digital distribution agreements.

Founded in 1979 by Bob and Harvey Weinstein, Miramax earlier this year signed digital distribution deals with Antena 3, a Spanish-based multiplatform entertainment distributor, and Demand Holdings, a Chinese VOD service. Miramax also has a physical media distribution agreement with Lionsgate.

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