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Google Rebrands Android Market, Gives Movies a Push

7 Mar, 2012 By: Chris Tribbey

Google is bringing its Android Market, Google Music and Google eBookstore under one brand, dubbed Google Play, a cloud-based service that allows users to use their content on multiple devices.

The new digital entertainment destination, play.google.com, makes a big push for movie rentals, with many films priced at 99 cents, and promotional titles as low as 25 cents.

Google Play allows users to store up to 20,000 songs and offers more than 450,000 Android applications and games.

“To celebrate, we’ll be offering a different album, book, video rental and Android app at a special price each day for the next week in our ‘7 Days to Play’ sale,” Jamie Rosenberg, director of digital content for Google, wrote in a blog post. “In addition, you'll find great collections of hip-hop, rock and country albums for $3.99 all week, detective novels from $2.99, some of our editorial team’s favorite movies from 99 cents, and our favorite apps from 49 cents.”

“Our long-term goal is to roll out as many different types of content as possible to people around the world, and we’ll keep adding new content to keep it fresh.”

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