Fremantle Media Inks Distribution Deal With Vuguru8 Oct, 2012 By: Erik Gruenwedel
FremantleMedia Enterprises Oct. 8 said its signed an international home entertainment distribution agreement with Vuguru LLC, the multimedia studio started by former Walt Disney CEO Michael Eisner.
The deal – announced at MIPCOM in Cannes, France, will see FME distribute Vuguru original content across all digital, linear and home entertainment platforms outside North America starting in 2013.
Vuguru was founded in 2006 by former Walt Disney Co. chief executive Eisner and is also backed by Rogers Media of Canada. It has developed and financed scripted multiplatform titles that have been distributed across online, mobile, and linear television platforms in over 40 countries around the world.
Last October, comic book legend Stan Lee’s POW! Entertainment and Vuguru announced they would work together to produce films, series and other content for a variety of digital platforms. Other Vuguru projects include online series “Fetching,” “The Booth at the End,” “Pretty Tough,” “Greetings From Home,” and “The Millionaire Tour,” among others.
“This deal with Vuguru builds on FME’s burgeoning digital strategy,” said David Ellender, global CEO of FremantleMedia Enterprises. “New media studios such as Vuguru are home to some of the best and most exciting content and ideas anywhere in the industry, and FME is one of the best-positioned and best-networked global distributors to capitalise on the creative and commercial opportunities that that presents.”