Facebook Using Rovi Video Database16 Apr, 2013 By: Erik Gruenwedel
Rovi Corp. April 16 said Facebook will be using Rovi Video — a database on movies, TV shows and celebrities — to help its users identify entertainment they “like” on their profiles.
Rovi Video, a subset of Rovi's entertainment database, includes descriptive information on more than 4 million TV shows, movies and sporting events that span from classics to new favorites.
The integration of Rovi Video on Facebook will also offer app developers a standardized base of entertainment data. This will make it easier for Rovi's clients to include links to the corresponding movie and TV show Facebook pages in their products.
“We see the social interaction with movies, TV shows and video entertainment growing immensely over the next couple of years,” Ime Archibong of Facebook's platform partnerships said in a statement. "With this in mind, we've sought Rovi as a valuable source for TV and movie information to help provide the backdrop that we need to enable developers to create a connected experience for consumers in their apps and services."
Including Rovi Video enables third-party app developers to build new services on Facebook, according to Bob Shallow, SVP of sales and marketing at Rovi.
"We believe that high-quality data is core to enabling consumers to have a deeper connection to entertainment,” Shallow said. “We have continued to invest in our data to increase its breadth, depth and relevance in order to provide customers like Facebook with the ability to create a more robust user experience."