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Encoding.com Launches Long-Form, Cloud-Based Service

6 Sep, 2012 By: Chris Tribbey

Video encoding company Encoding.com has launched a new online, cloud-based processing service for long-form, premium video content, EDC Private Cloud.

The service is specifically designed to handle long-form, high-def content, according to company president Jeff Malkin. He said there’s an acceleration of demand for encoding long-form content, compared with short- and medium-form video content, and his company’s new service is “magnitudes faster and magnitudes cheaper” than competitors.’

“For Hollywood content suppliers, the challenges of moving and processing high-value, extremely large digital assets through the cloud have previously been insurmountable,” he said. “It took too long or was too expensive. With the EDC Private Cloud, all premium content providers can now realize the benefit of extremely fast and secure processing in a highly elastic cloud model.”

Four of the six major studios use Encoding.com, Malkin said, and his company is rapidly approaching the 30 million-mark in terms of videos processed. The company offers video formatting for H.264, MP4, MPEG, FLV, AVI, WMV, 3GP and VP6, and mobile encoding for iPhone, Android, PSP, Zune and Blackberry. Adaptive bitrate packaging, encoding for surround sound encoding, Widevine digital rights management and UltraViolet support are also offered.

“Dolby is excited to work with Encoding.com, a pioneer in cloud-based video encoding, to provide Hollywood with a powerful, automated solution to leverage Dolby’s portfolio of high-end audio codecs designed to deliver a rich cinematic audio experience for content across all media,” said JC Morizur, senior director of professional solutions and products for Dolby Labs. “Dolby Digital Plus technology powered through the EDC Private Cloud delivers an immersive multichannel audio experience to consumers’ home entertainment systems, PCs, tablets and mobile devices.”

Additionally, Encoding.com announced $1.5 million in capital investments from existing investor Metamorphic Ventures and others.

“Our Encoding.com team has proven its ability to execute as the leading transcoding provider within the world of high-volume, short-form video,” said Marc Michel, partner at Metamorphic Ventures.

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