Dish Loaning iPads on Southwest Flights29 Oct, 2013 By: Erik Gruenwedel
Expanding upon an ongoing promotion with Southwest Airlines, Dish Network Oct. 29 said it will loan Apple iPad 2 tablets to passengers on select flights featuring access to live TV, video-on-demand programming and demos of its Hopper DVR.
In July, Dish and Southwest bowed the “Watch TV on the Fly” promotion whereby passengers traveling on Wi-Fi-enabled aircraft could access free programing on Apple, Android and related portable devices.
The updated promotion includes iPad 2 loaners to passengers flying out of Chicago-Midway International Airport, Denver International Airport and Oakland International Airport. The tablets are returned at the end of the flight.
As airlines now charge for most incidentals, extra baggage and other travel-related perks, proactively offering free TV and VOD enables Southwest (which doesn’t charge for carry-on baggage) to compete more effectively.
For Dish, which has attracted acclaim and litigation with its Hopper DVR, the campaign amounts to on-board live exposure to its bundled satellite TV service, DVR and ad-skipping AutoHop technology.
"Southwest Airlines continues to look for ways to enhance our on-board customer experience," Kevin Krone, chief marketing officer at Southwest Airlines, said in a statement. “We’re excited about this added value, giving our customers the opportunity to ‘Watch TV on the Fly.’”